DAZN launches DAZN Media to monetise its inventory for advertisers
Sports video platform DAZN has launched a new entity called DAZN Media to handle global media partnerships, sponsorship and advertising on its platform.
DAZN wants to monetise commercial inventory across its platforms including Goal and Sporting News.
Sitting with DAZN Media is an off-platform network called DAZN+, which aims to aggregate the reach from its owned media platforms including Goal, Sporting News and DAZN Player (formerly ePlayer), social channels, influencers, talent, rights and in-stadia.
It will also manage commercial inventory across Goal, Sporting News and DAZN Player.
“We are very excited to introduce the DAZN+ ecosystem to brands in Southeast Asia presenting them with new and innovative opportunities to engage with sports fans at scale in the region through insight-driven content campaigns or high-impact, highly-targeted media executions,” said Andy Jackson, the vice president of strategy for Asia at DAZN Media.
The platform previously spoke to The Drum about its ambitions to become “the largest and most significant sports broadcaster in the world”. It has since expanded into the United States and signed Juventus player Cristiano Ronaldo as an ambassador.