YouTube TV recruits NBCU’s Lori Conkling to lead programming strategy

YouTube TV recruits NBCU’s Lori Conkling to lead programming strategy

YouTube TV has appointed Lori Conkling, former EVP of strategy and business development at NBCUniversal, to head up its own programming and packaging strategies as head of partnerships.

Conkling will assume responsibility for negotiating future pay-TV content deals as well as becoming a figurehead for the platform among influencers, distributors and advertisers.

Kelly Merryman, VP of content partnerships, said: “We’re excited to welcome Lori to YouTube to lead content partnerships for YouTube TV and Google Fiber. Lori is an exceptional team leader and strategic thinker, and we’re looking forward to working with her as we continue to build the future of entertainment.”

YouTube TV rolled out across the US earlier this year following a limited trial across five markets in April 2016, marred only by an unfortunate World Cup glitch.

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