NAB extends naming rights sponsorship of AFL Women's Competition

NAB extends sponsorship of AFL Women's Competition

The National Australian Bank (NAB) has extended its naming rights sponsorship of the AFL Women's Competition until 2022.

NAB has been the naming rights sponsor of the NAB AFL Women’s Competition since the inaugural season in 2017. It has also partnered with the AFL men’s competition for 18 years.

As part of the deal, NAB will continue to sponsor AFL Auskick and the AFL Rising Star Program.

Rachel Slade, the chief customer experience officer, NAB, said: “We are committed to growing the game at all levels, and making it a better game for all Australians. That’s why we support programs that help take Aussie kids from the local footy oval to the elite level.”

“The AFLW is a powerful example of how NAB is supporting community initiatives to advance gender equality. Each AFLW game brings much-needed awareness that competitive football is a game for both men and women.”

The AFL Women’s Competition, which is now in its third year, has driven a surge in women playing the sport with female players accounting for 32% of overall AFL players in Australia. In 2018, more than 1.64 million people, including over 200,000 Auskick players played games across Australia.

Nicole Livingstone, head of women’s football at the AFL, recently told The Drum the women’s competition was fielding increased from commercial sponsors with the games now attracting bigger crowds and ratings than the men’s soccer competition, the A-League.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.