MediaCom has confirmed a quartet of new appointments designed to enhance the agency’s creativity, content and partnership offer.
This includes the appointment of Tom Curtis, former head of MediaCom Beyond Advertising (MBA), to the newly created role of executive creative director with responsibility for driving media relationships and original content.
Curtis is replaced by Dan Wood and Paul Tremain who together will assume the mantle of MBA leadership with Wood tasked with growing partnerships, media owners’ relationships and commerciality.
Tremain will continue to drive the branded content and production side of the business.
Finally, Lindsey Jordan will become head of media creativity, a role requiring oversight of MediaCom’s creative products and in-house training as well as the generation of new ideas.
Luke Bozeat, chief operating officer at MediaCom, commented: “We are incredibly proud to announce a new structure at MediaCom that builds on our existing creative talents and strengthens our position in the industry. The team continue to work across a broad range of campaigns and will no doubt impress clients and colleagues with their outstanding talent.“
In January, MediaCom held onto the Direct Line Group account.