Macy’s spring campaign features original poem, an ode to women finding their best selves

This spring, Macy’s is celebrating beauty in all its forms, expanding and redefining the word through a campaign and fashion assortment that speaks to individuality.

Macy’s Spring 2019 campaign, ‘Find More,’ is an ode to women finding their best selves as they go about their everyday lives. The 60-second commercial, created by Macy’s and BBDO New York, is airing now through April 6. The spot features an original poem, read aloud as a diverse group of women go confidently through their days, exemplifying beauty in its many forms, using fashion to express themselves to the world.

Macy’s Presents The Edit is the digital destination to explore new trends, as well as find inspiration and dive into must-have ‘It List’ items curated by the experts in Macy’s Fashion Office. These trends and more are featured in the new television spot.

“We want customers to define their own version of style and beauty this spring with remarkable pieces that feel personal,” said Durand Guion, vice president, Macy’s Fashion Office.

These individual expressions of self and beauty are also explored on Macy’s social media channels. Individual women are featured in photos and videos overlaid with each woman’s personal definition of beauty. These descriptions will be as unique as the women writing them, exemplifying the limitless nature of beauty. Macy’s Instagram encourages viewers to find more with inspiring content that defies conventional labels of what is beautiful.

Macy’s has also teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born. Viewers can get to know Macy’s Fashion Office and meet Durand Guion and his team as they share an inside view of how they gather trends from across the globe, reinterpret ideas for the Macy’s shopper and curate the must-have items at Macy’s stores and online nationwide. The three-episode series is available now in The Scoop on Macy’s Presents The Edit, as well as YouTube.com.

See the work by clicking on the Creative Works box below.

Macy's: Find More by BBDO NY

Added 11 March 2019
Agency: BBDO NY
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