In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
Working closely with the Digital Services Unit and Scrum Master/Digital Content Lead, AMBITIOUS formed a dedicated copywriting team of six which included highly experienced medical and healthcare copywriters, an editor in charge and a project manager tasked with delivering the work on time and to budget.
AMBITIOUS has significant experience in content creation, particularly copywriting for clients operating in highly regulated sectors. And, in particular copywriting for websites. These skills were put to good use during this project.
Working remotely, away from HCA’s London headquarters, the AMBITIOUS team delivered:
Working with clinicians and HCA’s marketing, content and SEO teams
Writing over 200 pages of medical, healthcare website copy
Delivering the project through GatherContent
Project reporting and budget management