The Drum Arms London: visit our pop-up pub for panels, interviews and a special happy hour

The Drum Arms in London

It’s that time of year again when The Drum Arms (our pop-up pub) opens its doors in London for a week of panels, pints and a host of other events. A one-stop shop for when you need a break from the hustle and bustle of Advertising Week Europe, our Soho saloon will be in business from 18 March to 21 March.

You can sign up to sessions and stay updated on the calendar of events here.

Advertising Week Europe is a global gathering of marketing and communications leaders, so it only feels right that The Drum activates its infamous pop-up pub, which you may have seen at Cannes, Austin and New York, for the third year in a row.

The Drum Arms London (set up in The Queen’s head) is just minutes away from all the buzzing activity at Piccadilly Circus. It’s wowed audiences around the world with the likes of sessions with Sir Martin Sorrell and Unilever’s superstar marketer Aline Santos and we are ready to brew up some magic again in London.

This year, we’ll be looking at the business of belonging in partnership with IBMiX, discussing how hyper-personalisation can help address human needs. Also planned is an intimate discussion on the future of the work, and of course a happy hour.

More events will be announced in the coming weeks, but expect storytelling sessions, panels and intimate bar side chats with speakers from the most reputable brands and companies in the world, hosted by The Drum team.

For all those interested in informal panel discussions, quizzes, pub lunches, debates - as well as good old-fashioned drinking sessions for some quality networking, this is the place for you.

What's on?

Monday, 18 March:

11:00-12:00: How to win Awards

Hear from judges on the best way to pull together an award-winning entry.

12:30-13:30: Founders' pie and pint lunch

A private lunch with the founders of The Drum. Contact liana.bortolozzo@thedrum.com for more information.

15:00-16:00: I was there

Find out what went on behind-the-scenes of an iconic ad campaign.

Tuesday, 19 March:

10:00-10:30: 10 questions with...

... Grey Europe's new president and chief executive Eduardo Maruri

11:00-12:00: It's kicking off with James Brown

Journalist, author and radio host James Brown will be talking all things magazines and his new gig ad editor-in-chief of Four Four Two.

12:30-14:00: How "human" is your brand?

A closed event exploring how brands can appropriately speak to their customers' emotions. Contact drumstudios@thedrum.com for more information.

14:30-15:30: Battle of the agencies - FULLY BOOKED

The Drum Network is hosting an agency pub quiz at The Drum Arms. First come first serve.

16:00-17:00: The future is female... footballers

Explore the growing appeal of the women's game ahead of the women's World Cup.

17:00-18:00: The Drum Recommends drinks

After a jam-packed day come and unwind at The Drum Recommends Drinks.

Wednesday, 20 March:

10:00-11:00: The big debate: brands and toxic masculinity

We'll debate whether toxic masculinity is a societal issue that needs to be addressed.

12:00-14:00: IBMiX roundtable

Closed session to discuss topics from innovation to machine learning. Contact drumstudios@thedrum.com for more information.

14:00-15:00: The business of belonging

This panel will focus on what role brands can play in addressing the “belonging” deficit?

15:00-17:00: Tomorrow is too late happy hour

It’s never too late for drinks! The pints and the conversation will both be flowing.

Thursday, 21 March:

10:00-11:00: Brexit - what next?

Experts will discuss what we know, and what we don't know, about how things will work post-March.

11:30-12:30: Marketing can change the world

We will discuss just how the industry can make a real difference to the world and look at which brands are living up to their promises.

13:00-14:00: The Future 50

This is a closed session, for more information contact caroline.manson@thedrum.com

14:00-15:00: The future of work

Learn about 'flexible' workplaces and how they can inspire employees to produce even greater work.

16:00-17:00: The legacy of the Guinness surfer

20 years since it first hit our screens, we'll reflect on the makings of a classic campaign.

18:00-22:00: The Drum Arms wrap party

A chance to digest everything we learnt from the week with drinks and more.

Make sure you visit us at The Queens Head, 15 Denham Street, from Monday 18 March – Thursday 21 March. Sign up to a session now.

If you'd like to partner with The Drum on sessions at The Drum Arms, either at Advertising Week Europe or another industry tent pole event, download our media pack here or get in touch with Fergus.Gregory@thedrum.com

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