‘So Moneysupermarket’ makes way for super smooth ‘Moneysupermaaahhhket’ spot
‘So Moneysupermarket’ campaign ditched in favour of ‘Get Money Calm’ TV ad
The changed brand message has been created by Engine to draw attention to a new suite of financial tools offered by the price comparison site designed to help consumers monitor, switch and save on household bills.
To soothe financial worries the agency has turned to the velvet vocals of voiceover artist Matt Berry to deliver a typically smooth rundown of ‘Moneysupermaaaaaahhhhket’ with a parachuting cat adding to the fluffy mayhem.
Dovetailing with a new logo and visual identity the advert will help propel a full business rebrand firmly into the public consciousness, a new look which will permeate everything from Moneysupermarket’s website and apps to its CRM and advertising.
Darren Bentley, chief customer officer at Moneysupermarket Group, said: “Our research showed that 80% of people like to feel in control of their money, but less than 10% would ever claim to feel calm about their finances. Even the most money-savvy among us finds dealing with bills stressful and that’s the insight on which we’ve built our new brand idea.
“Our role is to remove the sources of financial anxiety and help our customers ‘Get Money Calm’. That’s the idea behind our new advertising campaign but, more importantly, it will also drive our end-to-end customer experience and our product innovation. We want to offer our customers cleverer ways to save a lot by doing very little.”
The new look will debut this Saturday at 20:45 during an episode of ITV’s The Voice and will be swiftly followed up by an integrated marketing campaign spanning OOH, radio, press, CRM, social media and editorial.
Moneysupermarket appointed WCRS as its new creative agency in June last year.
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