Advertising

Hidden Valley Ranch creates giant bottle of dressing to celebrate National Ranch Day

By Kyle O'Brien | Creative Works Editor

March 8, 2019 | 3 min read

Sunday (10 March) is apparently National Ranch Day, and one of the leading purveyors of the dressing is taking a love of ranch to new heights. Hidden Valley Ranch (HVR) and Mcgarrybowen are creating the biggest bottle of ranch, standing 24-ft tall.

The bottle will take over the heart of Las Vegas, at the Brooklyn Bridge outside the New York, New York Hotel on the Las Vegas strip from 11-12pm PT on National Ranch Day.

In addition to the super-sized ranch bottle construction, the brand will also be throwing a Bring Your Own Container (BYOC) celebration, inviting fans to bring any size bottle or container they can carry and have it filled with ranch dressing. And, since it wouldn’t be National Ranch Day without dippable foods, free pizza, chicken wings and more also will be available, courtesy of the brand.

Hidden Valley Ranch big bottle

Hidden Valley Ranch to erect largest bottle of ranch

The activation is all part of the ongoing campaign ‘Love It or You Really Love It,’ which pays homage to HVR super fans and underscores the surprising, saucy, and unapologetic nature of Hidden Valley Ranch. PR for the campaign was handled by Current Marketing.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Hidden Valley Ranch: Biggest Bottle of Ranch by mcgarrybowen

By Hidden Valley Ranch

Overall Rating 5/5

Vote now
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +