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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Hidden Valley Ranch creates giant bottle of dressing to celebrate National Ranch Day

Hidden Valley Ranch to erect largest bottle of ranch

Sunday (10 March) is apparently National Ranch Day, and one of the leading purveyors of the dressing is taking a love of ranch to new heights. Hidden Valley Ranch (HVR) and Mcgarrybowen are creating the biggest bottle of ranch, standing 24-ft tall.

The bottle will take over the heart of Las Vegas, at the Brooklyn Bridge outside the New York, New York Hotel on the Las Vegas strip from 11-12pm PT on National Ranch Day.

In addition to the super-sized ranch bottle construction, the brand will also be throwing a Bring Your Own Container (BYOC) celebration, inviting fans to bring any size bottle or container they can carry and have it filled with ranch dressing. And, since it wouldn’t be National Ranch Day without dippable foods, free pizza, chicken wings and more also will be available, courtesy of the brand.

The activation is all part of the ongoing campaign ‘Love It or You Really Love It,’ which pays homage to HVR super fans and underscores the surprising, saucy, and unapologetic nature of Hidden Valley Ranch. PR for the campaign was handled by Current Marketing.

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