Design understands human desire: extensions open for The Drum Design Awards 2019

Design understands human behaviour & desire: extensions open for The Drum Design Awards 2019

The deadline for The Drum Design Awards 2019 has passed but you can still enter by applying for an extension.

Our judging panel includes experts from Pearlfisher, Clear, Williams Murray Hamm, Rapp, NB, Design Bridge, Sweaty Betty, John Knowles Ritchie, Buddy, Bloom, Dyson Ltd, Bow and Arrow, Interbrand and Missouri Creative.

Creative partner and founder of Bow and Arrow, Natasha Chetiyawardana says that design is not a bolt-on to the end of a process of concepting and strategy but an integral and important part of business.

She added: “Design-led thinking is beginning to be talked about and implemented in big organisations. The value of design as part of business is starting to be understood in the mainstream and the power of it as crucial for success.

“Designers don’t just make things look good. They fundamentally understand human behaviour and desire. From the award entries, I want to see how creativity and design can affect and impact businesses for good. How design taps into a genuine customer need and intuitively and viscerally makes products, services and people’s lives better.”

By entering The Drum Design Awards, this is your chance to show the design industry what you’re made of. “Whether it’s a small or global project, your work will be amongst the cream of the crop,” according to Hiten Bhatt, creative director of design at Rapp. “It’s a visual spectacle seeing the variety of work in one room.

“There’s lots of visually stunning design work out there, but I’m interested in projects that demonstrate a strong strategic and innovative approach. This kind of work adds more value to our discipline.”

Among many others, Stephen Haggerty, group creative director of Clear, returns to the judging panel for 2019, and what the entries were missing in 2018 was a real lack of photography.

“I would like to think that there is still a real art in taking a spectacular photograph,” he explained. “A moment in time captured by an eye that’s open to what could be and doesn’t rely on what filter they can use to pick up the slack

“Entries should be brilliantly presented, have a brilliantly written description and be delivered in a simple way. Consider a room full of hundreds of stunning pieces of work. How can you stand out?”

Other areas to really hit the spot with judges is data and design, it goes hand in hand. Bhatt expressed how he’s like to see more examples of data visualisation this year as well as more digital examples. “We interact with website, mobile and app design everyday so I’d like to see design innovations in these fields.”

The deadline may have passed but you can still enter by applying for an extension. Click here for more information.

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