Belonging is a universal need and, according to IBMiX, it is also a largely untapped business opportunity.
Both as an industry and as a society we are alarmed at the growing rate of isolation and social anxiety brought on by technology. Of course, there is technology which says it could be a force for good in a fractured time. While digital connectedness is a marvel of convenience, self-empowerment and, particularly in developing countries, upward mobility, there are striking downsides. We are all flooded with news, notifications and posts.
What role can then brands play in addressing the “belonging” deficit? How is the awesome power of hyper personalisation by brands to be deployed so that we also address the whole of human needs?
Come along to The Drum Arms in London on Wednesday 20 March for the IBMiX half day take over. Industry experts including BT will come together for The Business of Belonging panel from 2pm until 3pm, followed by the Tomorrow is Too Late Happy Hour from 4pm.
Topping of the afternoon with a few pints, Happy Hour will be filled with forward thinking, future planning and the business of belonging. This will form part of the Tomorrow is Too Late campaign, IBMiX, in association with The Drum.