Mother London and R/GA have been winning at Twitter for some time, but another agency is giving the two a run for their respective monies, at least with its latest stunt, which has created a good bit of buzz.
The Article Group, a New York-based creative agency with offices in San Francisco and Rochester, created a Twitter moment. The agency simply asked followers: “can someone start photoshopping air pods into famous works of art? that's my design challenge for you all.”
Instead of a trickle, the thread produced some very creative and funny posts from people around the world.
Some of the AirPods were added to famous works by Van Gogh, Vermeer and Munch, while others went a bit more obscure. Most hit the mark and gave viewers a good giggle. All of the efforts weren’t just for fun, however, as the agency made it into a contest.
After reviewing the Photoshopped efforts, Article Group selected three winners and two honorable mentions, with trophies going to the winners.
The agency then upped the ante and announced that it would donate $500 in the winners’ names to The Brooklyn Arts Council, which supports arts education in one of the founders' hometown.
Check out the winners and some of the other efforts below.
Second place went to an effort that found AirPods on ancient beasts from the Chauvet Cave paintings.
Third place placed pods on Obama.
Honorable mentions went to two efforts, including another Kahlo.
This one is just plain funny.