Turkish Airlines are ringing in the changes ahead of the full opening of its new hub at Istanbul Airport with the unveil of an accompanying new brand identity.
Designed by Imagination, the Turkish carriers global partner since 2008, the new look established an ‘experience identity’ called ‘flow’, which seeks to tap into the energy and culture of the country.
Seda Kalyoncu, SVP corporate communications at Turkish Airlines, said: “Imagination brings a unique perspective and track record of building powerful brands which connect both on an emotional as well as rational level. We are excited to partner with them on the next stage of our ambitious global growth and expansion plan.”
Patrick Reid, CEO, Imagination, added: “It was an honour to be appointed Global Experience Identity partner for Turkish Airlines last year and from the outset of this initial brief we considered both their heritage and ambitious future plans. We thoroughly believe in the power of experience to transform behaviour and through this work, which is part of a premium and memorable journey from start to finish, we hope to impress both long-standing customers of Turkish Airlines and new travellers alike.”
The new identity will be applied throughout the carrier from its logo down, including a new airport lounge, above the line content and cabin interiors.
Last month the airline partnered with Ridley Scott and Anomaly to whisk people off on a Super Bowl 'Journey'.