The Drum Recommends: Commended - Jaywing Creates the Blueprint for Yorkshire's future

Jaywing Creates the Blueprint for Yorkshire's future

The Drum Recommends: Commended is highlighting how Jaywing delivered a series of successful campaigns for Yorkshire Water.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Yorkshire Water had a vision. It wanted to stand for something, be relevant and generate a sense of shared responsibility with its customers.

As strategic agency partner, we worked closely with senior leaders and key stakeholders, conducting consumer research and examining customer interactions to articulate Yorkshire Water's 25-year vision.

'Blueprint' shows how Yorkshire Water is helping to secure a safe future for the region's water, while promoting its extra services. Delivered through a series of campaigns and interactions, it connects with customers on the things they said mattered to them, in their preferred channels and environments.

The campaign led to over 12 million opportunities to see and/or hear the 'Blueprint' message, with just under 5,000 unique visitors per month visiting the microsite.

'Blueprint' was also described in feedback from Ofwat as 'deservedly becoming recognised as one of the best plans in the industry'.

This case study and other interesting content can be found on Jaywing's profile on The Drum Recommends.

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