It's time to announce The Drum Marketing Awards 2019 finalists and who is in the running for a coveted Drum gong.
There has been real innovation coming through this year's entrants, according to the judging panel. Yo Sushi marketing director and judge, Luisa Fernandez was particularly surprised by the work presented in the Not-for-Profit category. Those who really generated earned media caught Fernandez's attention.
She said: "In the Not-for-Profit category, a lot of the time the entrants had limited budgets, so driving awareness and engagement through earned media. We've some brilliant entries from that this year, understanding how to be part of the conversation, be part of the zeitgeist and finding incredible ways to place their brand in that story.
The finalists for Not-for-Profit include: AMVBBDO for Plastic Oceans International, CollectPlus for Hands on London, Joint for MediCinema and Vue, Manifest London for World Wide Fund for Nature (WWF), MC&C Media Ltd for WaterAid, Pegasus for Samaritans, Network Rail & British Transport Police and Tin Man for The Institution of Engineering and Technology.
Another trend was in the on-going use of data and how the industry is most effectively using that to shape campaigns. Director of international marketing at Sony Music Entertainment, Victoria Needs was impressed by the digital submissions.
"There was such a depth and breadth of entries covering all parts of the digital sphere," she explained. "There were some exceptional campaigns coming through including a lot of future thinking, string use of data and some really great creative ideas.
Shortlisted for the Digital category are: Carat for HOK-Elanto, S-Group; ForwardPMX for Virgin; Inception Group; Maverick Advertising and Design for DHL Express Global; Tin Man for The Institution of Engineering and Technology and UM, Proximity London for The Economist.
Chair of the judging panel and EMEA of global business marketing at Facebook, Philippa Snare expressed how there had been a lot more marketing mix, people doing through the line activities and joining it up with above the line.
She said: "There has been a lot more people using data which is fantastic to see and there has been more bravery in the creation.
"In the FMCG category, I saw a lot of brands that we have all grown up with. I can see the stories of what they had done 20 years ago to what they are doing today. It's great to see newcomers in that category who are challenging those existing and traditional brands.
The finalists for FMCG include: 1000heads Ltd for Diageo and Captain Morgan; AMVBBDO for Essity; Havas Media Group, Havas Canada, Havas Media Canada; Joint for Thatchers Cider; Mosquito, Zeus, Network for Zoflora; Spark Foundry for Halo Top; Starcom for Heineken UK and the Weetabix Food Company, BBH London, Ebiquity.