Netflix hunts new CMO as Kelly Bennett resigns

Kelly Bennett resigns from Netflix

Netflix’s chief marketing officer, Kelly Bennett, is set to depart after nearly seven years in the role.

The company is yet to name a successor. Kelly will stay in the role for ‘a transitional period’ until a new chief marketing officer is named. The search could take until the end of year, according to Variety.

The marketer, who helped the company attract more than 113 million paid members during his tenure, said his seven years at Netflix had been “the most rewarding of my professional life”. In that time, he oversaw the streaming giant’s burgeoning marketing budget and transitioned its positioning from a tech brand to an entertainment giant.

He was also responsible for the campaigns promoting franchises such as House of Cards, Orange is the New Black, Making a Murderer and Stranger Things, as well as films such as Bird Box and Oscar-winner Roma.

As a digital media advisor to Barack Obama and the White House Communications team in February 2015.

Bennett plans to spend more time with his family and anticipates a semi-retired career serving on boards, teaching and working in the non-profit sector, he told Variety.

He joined Netflix after nine years at Warner Bros in 2012.

Reed Hastings, chief executive of Netflix, said: “Kelly Bennett has been absolutely transformational for us as we expanded our member base in the US and globally, and particularly as we transitioned into being a leader in original series and films.

“He has been a source of inspiration both inside Netflix and in presenting our brand to the world, and we are thankful for his enormous contributions.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.