The G-Shock collection will comprise of three separate watch designs encapsulating the distinctive attributes of the Royal Navy, British Army and Royal Air Force, with prices ranging from £250 to £800.
Jennifer Kelly, senior brand manager at Casio, said: "G-Shock is an unbreakable timepiece built from a Never Give Up philosophy that makes us the perfectly equipped to support our servicemen both on and off-duty. We are already the watch of choice for many in the Armed Forces and look forward to strengthening our relationship further through this new partnership."
A spokesperson from the Ministry of Defence said: “The Ministry of Defence is pleased to be working with Casio to launch a range of Royal Navy, British Army and Royal Air Force bespoke G-shock watches, which will reflect the individual qualities and personalities of each of the three services.”
The licensing deal was brokered by IMG.
The MoD began the year with a spirited defence of its 'Snowflake' recruitment camapaign following a backlash.