'I Was There' – a deep dive into moments of iconic advertising – returns to The Drum Arms in Austin

What lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word ‘no’ throughout the creative process?

Come along to The Drum Arms in Austin on Sunday March 10 for the ‘I Was There’ panel, sponsored by Adobe Stock, as creative stalwarts reveal stories you have never heard before about what goes into the making of iconic ad campaigns.

The panel will feature Meg Moss, senior manager business development, Adobe; Emma Chiu, creative innovation director, JWT Innovations; Sorcha John, managing director Singapore, Iris Worldwide and Katie Deighton, senior reporter, The Drum who will moderate.

Recently, Adobe Stock published a Visual Trend Forecast report, which disclosed and explored the following forecasted trends: consumers seeking natural ingredients in the products they choose; brands finding clever ways to harness people’s desires of creating their own images and how brands will need to communicate a meaningful, coherent social purpose around big issues to keep the consumers attention.

The panel will discuss why and how the trends are so important not only right now but for the future and what makes an iconic piece of work in today's landscape. Additionally, the panelists will talk about a piece of work 'they were there' for.

This is an event you won't want to miss. Register your place here