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Dentsu Aegis Network streamlines Asia Pacific business into three clusters


By Shawn Lim, Reporter, Asia Pacific

March 7, 2019 | 3 min read

Dentsu Aegis Network has announced it will split its Asia Pacific business into three clusters which will be named Greater North, Greater South and ANZ.


Singapore will be separated from Greater South and led by Masaya Nakamura.

Greater North will consist of China, Hong Kong, Taiwan and Korea, Greater South will include India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar and ANZ will consist of Australia and New Zealand.

As a result of the split, Ashish Bhasin will be promoted to chief executive officer of the expanded region of Greater South and will continue to be based in India. Takaki Hibino will oversee Greater North in the interim, in addition to his role leading the regional business, as executive chairman while a search is underway for a chief executive officer to lead Greater North. Henry Tajer will continue to lead the ANZ business.

"This new structure will give leaders the ability to run their markets with autonomy and speed, as business is happening at an increasingly faster pace in every market across this region. Our clients’ needs are evolving, so simplifying structures and bringing a level of autonomy to the clusters gives these diverse businesses the ability to respond to clients’ changing needs in an effective way,” said Hibino.

The network’s structure for its Singapore business, which it recently split into three structures of Brand Solutions, One Singapore Media Group and an unnamed ‘internal virtual team’ will remain unchanged.

It will be separated from Greater South and led by Masaya Nakamura, in addition to his roles as deputy chairman and chief growth officer of the APAC business.

Dentsu also announced that in China, Susana Tsui will step down from her role as chief executive officer of DAN China, and will be replaced by Michelle Lau, who held various leadership roles with the group between 2003 and 2015. Jean Lin will work closely with Lau as non-executive chairperson of DAN China in addition to her role as global chief executive officer of Isobar.

“I thank Susana for her leadership and many contributions she made to our business in China and wish her all the best for the future. Michelle is a great leader and candidate for the role, especially considering her wealth of experience with the group. Michelle as lead and Jean Lin taking on the chairperson role at Dentsu Aegis Network China will support the growth and further development of this highly important market," added Hibino.

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