Modern Marketing

Business on the move including The Post Office, PepsiCo, British Cycling, Mattel and more


By Imogen Watson | Senior reporter

March 7, 2019 | 7 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Global wins

Newly formed fintech giant Refinitiv has appointed TBWA/London to lead its worldwide advertising, with support from TBWA\Chiat\Day in New York.

EMEA wins

The International Paralympic Committee (IPC) has commissioned a new brand strategy from Adam & Eve/DDB ahead of its 30th anniversary in September.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

UK cycling organisation British Cycling has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency.

Puma has appointed the sports marketing agency Dark Horses, to work on its football campaign for the 2019 Women's World Cup.

Ogilvy has won The Post Office advertising account after it ended its relationship with MullenLowe London after four years.

Lufthansa Group has appointed Black Diamond as its retained public relations agency in the UK and Ireland.

R/GA London has partnered with Brixton Finishing School and the School of Communication Arts.

AKA has been appointed by Longleat Enterprises for media planning and media buying services.

Three of Captivate Group's agencies - Stir PR, Communicator and Seen Presents - have been charged with driving awareness and loyalty for No.3 Gin in the UK.

The Ministry of Defence has partnered with Casio to launch a bespoke collection of G-Shock watches.

Don’t Panic has been named agency partner for the new UK political movement, United for Change.

This week's acquisitions

  • Bauer Media is to acquire the UKRD Group, owner of ten regional radio stations across England, in the latest manifestation of an ongoing acquisition spree.

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  • Outbrain has acquired Ligatus.

  • Taboola has acquired the Start Division of Celltick.

Apac wins

Verve, the story arm of JWT, has been appointed as agency of record for Telkomsel.

Mindshare has been selected as the agency of record for PepsiCo Malaysia.

VMLY&R has won a number of accounts in Malaysia. It has been appointed social media AOR for Logitech for both Malaysia and Singapore. It has also been appointed by Cactus Malaysia and Mattel.

H&R Block has appointed The Works its creative agency of record.

Americas wins

1Milk2Sugars has been named the PR agency of record for

Boys & Girls Clubs of America has selected Atlanta-based Dagger as its new creative agency of record.

Electrify America has named Eleven as its agency of record.

Warschawski has been selected by Versant Health.

OH Partners has been named agency of record for STP and Armor All.


With a new marketing chief in place, MillerCoors has opted to review its agency roster with current partner 72&Sunny declining to repitch.


Interbrand has launched a major rebrand for Australia’s Daydream Island which includes a new brand identity and premium positioning.

JKR Singapore has created a new brand identity for Indonesian fashion brand, Sorabel.

Motive is opening its first international office in Canada.

Farfetch has today a new way to explore the world of fashion with the launch of Farfetch Communities.


Publicis Media has merged its two media agencies Blue 449 and Spark Foundry as part of its ongoing consolidation plans.

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