Isobar MENA appoints new regional managing director
Ziad Ghorayeb has been hired as the managing director of Isobar MENA. He will be responsible for managing the Egypt and GCC operations based out of Dubai.
Ziad Ghorayeb joins Isobar MENA as the new managing director. He will replace CEO Karim Khalifa.
His appointment comes following CEO Karim Khalifa's decision to step down on 30 April 2019. Although Khalifa will remain on the board in an advisory capacity during the period of transition.
Ziad brings over 17 years’ worth of experience to the role, having worked in various leadership positions, most recently as head of product at Initiative MENA. His expertise lies in digital integration, strategy and content and he will be responsible for building Isobar’s regional capabilities and cementing their position as an agency that delivers digital transformation. Ziad will focus on expanding the agency within the MENA region.
Tarek Daouk, CEO of Dentsu Aegis Network MENA, said: “I want to thank Karim for his dedication and invaluable contribution to the company’s establishment and success over the years. From the start he has had a bold vision for Isobar and his drive and leadership has ensured that Dentsu Aegis’ acquisition of Digital Republic has been an outstanding success.
“I am delighted to appoint Ziad as Karim’s successor. He has a deep understanding of Isobar’s market proposition and is a perfect fit to our culture and values. His experience working at the intersection of platforms, digital, data and creativity will empower our vision to drive digital transformation. I have every faith that he will continue the business’s success and lead Isobar into its next phase of development.”