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Women's Football Football Sports Marketing

Visa, matching men's World Cup marketing spend, unveils female footballer roster


By John Glenday, Reporter

March 5, 2019 | 3 min read

Visa’s is supporting women’s football by unrolling its roster of European female football players that it said, among other things, lived by its standards of "acceptance, inclusion and innovation".


Visa lauds Europe’s best female football players

The payment provider forms part of a commitment to the sport which will see its marketing investment in Fifa’s Women World Cup and Uefa competitions, equal the spent for the Fifa Men’s World Cup in Russia last year.

Team Visa member England defender Lucy Bronze commented: “I'm delighted to be part of Team Visa, working together to promote acceptance of women’s football across the world. I know the power of what can be achieved as a team, on and off the pitch, and look forward to accelerating the growth of the game over the next few years.“

Member athletes will be provided with a suite of tools, resources and support geared toward furthering their careers, both on and off the pitch, in an effort to bring balance to coverage of the game.

Team Visa footballers:

Kosovare Asllani (forward, Linköpings FC, Sweden),

Ramona Bachmann (forward, Chelsea FC, Switzerland),

Lucy Bronze (defender, Olympique Lyonnais, England),

Laura Giuliani (goalkeeper, Juventus FC, Italy),

Caroline Graham Hansen (midfielder, VfL Wolfsburg, Norway)

Eugenie Le Sommer (forward, Olympique Lyonnais, France),

Kim Little (midfielder, Arsenal FC, Scotland),

Dzenifer Marozsan (midfielder, Olympique Lyonnais, Germany)

Nadia Nadim (forward, Paris Saint Germain, Denmark)

Ewa Pajor (forward, VfL Wolfsburg, Poland),

Nikita Parris (forward, Manchester City FC, England),

Alexia Putellas (midfielder, Barcelona FC, Spain)

Shanice van de Sanden (forward, Olympique Lyonnais, Nederland)

Women's Football Football Sports Marketing

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