The Drum Recommends: Commended - Golley Slater Group, Always inspired. Never out of touch
The Drum Recommends: Commended is highlighting Golley Slater who helped their client Bosch Rexroth create relevency and dialogue with their customers.
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Challenge
Global B2B client, Bosch Rexroth, aims to engage an audience of engineers and technical innovators. Our brief was to create relevancy and dialogue with today’s customers, through digitising and humanising their traditionally technical content. Tasks included the rebranding and redesign of the company’s flagship customer magazine, design and creation of a blog as well as microsites and social media. All print work was produced in multiple languages and distributed across a global network.
Approach
An innovative leader in technology required a highly innovative positioning. This lead to the creation of the new 7:51brand (previously called Drive & Control). 7:51represented the audience’s need for up-to-the-minute, market-leading content to be delivered from a trusted and reliable source. Our interpretation of this insight was to commit to deliver content daily, at precisely 7:51 each morning. The new brand, magazine, blog and microsites were launched successfully at the Hannover Messe, the world’s largest industry showcase.
Outcome
A significant step up and a raised brand profile with audiences worldwide. The magazine increased in popularity and was extended for a further year.
This case study and other interesting content can be found on Golley Slater's profile on The Drum Recommends.