Dragon Rouge has created new designs for two Organix Goodies products, with the aim to appeal better to millennial families.
The new packs tap into the evolving foodie culture among parents and highlight the lack of perfectionism in modern day families, bucking against traditional parenting roles. Instead, the packs are more imaginative and aim to appeal directly to children, while recognising the importance of individualism in families today.
The packaging for Mini Space Cheese Bites, the first dehydrated cheese snacks in the UK, toys with the idea that the moon is made of cheese and encourages kids to use their imaginations.
For Jammie Monsters, the character Alfie has been created to invite children to play a game of hide and seek with the pack’s monsters, with each pack also containing collectable trading cards.
Dragon Rouge has worked with Organix since 2012 when the agency was commissioned to redesign the brand and instill its 'lifelong love of good food starts from the very beginning' tagline into its products. The agency has created new designs for all products and ranges, even redesigning original designs to make them more appealing to millennial families.