The Drum Recommends: Commended - Clarion Communications Drive footfall to St Pancras International
The Drum Recommends: Commended is highlighting Clarion Communications who helped drive consumers to actual events happening at St Pancras International.
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To communicate St Pancras International as not just a station, but a destination in its own right, Clarion works to drive high profile coverage in key target media to communicate its calendar of music, art and cultural events and premium retail offering.
This year has seen Clarion generate a wealth of high profile coverage including the launch of the Terrace Wires art installation by none other than Tracey Emin, as well as a whole host of events in celebration of the station’s 150th anniversary.
From a 6ft show stopping cake depicting the iconic station’s 150-year history in edible detail (captured in not one but twelve BBC Breakfast segments) and 25-piece London Mozart Players orchestra performance, to A-lister Jeff Goldblum tickling the ivories on one of the free-to-play station pianos, the birthday year of events have been celebrated across targeted TV, print and online channels nation-wide.
Coverage includes: ITV London News, BBC London News, BBC Breakfast, The Times, The Guardian, Time Out, ES Magazine, The Metro, London Live, Classic FM and LBC to name but a few!
We’ve averaged one piece of coverage every day, including more than 20 broadcast items
This case study and other interesting content can be found on Clarion Communication's profile on The Drum Recommends.