Renault has partnered with Sky Sports on a branded content campaign that promotes the new Renault Kadjar.
The 'With You All the Way' campaign sees sports journalist Jeff Stelling drive competition winner, Jimmy Dolan and a family member to a Renault Super Sunday game.
The 'Ultimate Renault Super Sunday' experience is presented in three short films available on Sky Sports On Demand, a bespoke spot on the Sky Sports website and Sky-owned editorial channels on digital and social platforms.
The campaign amplifies Renault's existing sponsorship of Sky Sports Premier League.
The films will also appear in an ad format, during live coverage of the Premier League.
Discussing the campaign, Adam Wood, marketing director, at Groupe Renault UK and Ireland, said: “Our partnership with Sky Sports is about celebrating fans as well as our brand ethos ‘Passion for Life’.
"That’s exactly what our winner Jimmy showed in the competition – a real football fan going through a whole journey of emotions as they follow their team, being ‘with them all the way’.”
Jason Hughes, head of creative solutions at Sky Media, said: “We’re always looking to push boundaries and think of new and exciting ways to help our clients reach their target audiences.
"In a first for Sky, we’re using our exclusive access to top sporting talent and unique mix of TV, digital social channels to ensure Renault drives engagement with Sky Sports’ passionate football audience.”