Refinitiv is a $20bn venture formed by Thomson Reuters and a consortium led by private equity giant Blackstone to provide financial markets data and infrastructure. It is gearing up for a worldwide launch across 100 separate markets, focussed on an OOH campaign spanning London, New York, Shanghai, Tokyo and Sydney.
It wants TBWA to differentiate it from competitors through the creative idea that ‘Data is Just the Beginning’, highlighting that Refinitiv sees data as a starting point for innovation rather than as an end in and of itself.
Refinitiv chief marketing officer Eileen Lynch, commented: “This is an exciting time for us as we launch a new company, building on our history and the trust our customers have in us, as well as our new brand foundation and we are looking forward to sharing our story with the marketplace.
“We partnered with TBWA to best articulate the Refinitiv brand because of their success at launching some of the most iconic brand platforms over time. With the future of financial markets ever evolving, ‘Data is Just the Beginning’ reflects the potential we can achieve with our customers in a complex world.”