Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Frank Health Insurance builds voice app to help consumers get the right answers to health issues

The app, created with the help of WhiteGrey, aims to help consumers easily get the right answers to complicated PHI questions.

Frank Health Insurance has created a voice app for the Private Health Industry (PHI) category in Australia, built for the Google Assistant.

The app, created with the help of WhiteGrey, aims to help consumers easily get the right answers to complicated PHI questions.

To get access, users can ask any Google Assistant to ‘speak to Frank Insurance’. The app has been developed as an extension of Frank’s ‘easy as frank’ brand platform.

“As a digital health insurer that lives to simplify a complicated category, building Australia’s first health insurance voice app was a natural decision,” said Diane Pavlicevic, who is the head of Frank Health Insurance, as well as the marketing head of its parent company GMHBA.

“Not only is it a clear demonstration of the ‘easy as’ proposition that defines frank so well, but it also sets up the brand to continue innovating into the future.”

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis