Camden Town Brewery designs inspiring women football strip for local club
Camden Town Brewery has developed a commemorative strip for local women's football club Camden Town FC to mark International Women's Day.
Camden Town FC receives new female kit for International Women's Day
Authors Sylvia Plath and Buchi Emecheta, sculptor Dame Barbara Hepworth and suffragist Dame Millicent Garrett Fawcett all feature in a colourful kit for the local female football team.
Illustrator Bodil Jane created the artwork for the strip, which will also be available to buy from the Camden Town Brewery’s Bar later in the month. She said she has "reinvented the conventions of what a football kit can look like and its meaning to those who wear it".
Proceeds from the £30 strip sale will be donated to The Fawcett Society – a UK charity campaigning for gender equality and women's rights.
Pranay Dhanani, Camden Town FC's manager, said: "We couldn’t believe it when Camden Town Brewery got in touch with the idea. We are all about artistry and unity on the pitch, and supporting each other off the pitch.
"To play with the likes of Sylvia Plath and Millicent Fawcett on the team’s shirts, gives us that extra piece of inspiration and motivation, and makes us even prouder to represent Camden."
Andre Amaral, marketing director at Camden Town Brewery, added: "Our local community is the lifeblood of the business. We are rooted in Camden culture and take every opportunity to celebrate the people who made Camden, Camden.
"The Women of Camden kit reflects the creativity, diversity and inclusivity that has drawn people from all over the world to the borough for generations."
International Women's Day (IWD) takes place on 8 March.
Football kits, quite traditional in their design can be disrupted. Last year ad agency Wieden + Kennedy saturated a kit in sponsors to show off its many clients.