The Drum Recommends: Commended - Golley Slater: Retirement. Redefined For Otium Living

Golley Slater helped create & launch the Otium living luxury retirement brand

The Drum Recommends: Commended is highlighting Golley Slater who helped create and launch the Otium Living brand.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Challenge

New overseas-living brand, Otium, appeals to high net worth individuals of 55 plus, who are looking for a change of lifestyle in retirement. Otium invited Golley Slater to create and launch its brand, opening the eyes of its audience to the new luxury on offer in the paradise of Kamala Beach, Phuket.

Approach

We created an aspirational brand identity together with a complete brand tool kit and suite of assets. This was then applied to the design and build of their new website.

Outcome

The brand was successfully launched with the delivery of a platform of collateral to build the brand story.

To find out more on Golley Slater agency visit their The Drum Recommends profile.

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