Rapidly expanding sports streaming service Dazn has brought aboard Brazilian football Neymar Jr and decorated manager José Mourinho to help draw attention to its sports rights acquisitions and its expansion into Spanish territories.
The pair join Cristiano Ronaldo, Saúl “Canelo” Álvarez and Marc Márquez as representatives of the brand as the service as it launches in Spain with €4.99 per month short term contracts.
The pair will provide punditry and promotional duties in 2019.
The service secures a patchwork of rights across territories including Japan, Germany, Austria, Switzerland, Canada, Italy, the US and Spain, and soon Brazil. In Spain it will show MotoGP, EuroLeague, FIBA Basketball World Cup (non-exclusive), Premier League, FA Cup, Carabao Cup, Coppa Italia and Supercoppa Italiana, and more.
Simon Denyer, chief executive of DAZN Group, said: “This is the dawn of a new era for Spanish sport fans as they join the revolution of flexible, accessible and affordable sport that we are rolling out around the world. Spain is a nation of sport lovers and they are ready for change. They want a better way to watch and we are incredibly proud to be making that happen as we expand our rapidly growing international business.”
Veronica Diquattro, executive vice president of Southern Europe, DAZN. “This is just the start of our journey so our compelling price point reflects that. We will continue to build our portfolio of sports and when we add significant premium content fans should expect that to be reflected in our price, whilst always maintaining our approach of making sport more affordable and accessible."
The Drum previously explored the service's expansion plans. In particular, its $1bn raid on the US sports TV market.