The Drum Recommends: Commended - Spider-Man: Into the Spider-Verse. Spinnaker For Sony Pictures

With content creation for SONY and MARVEL comes great responsibility.

The Drum Recommends: Commended is highlighting Spinnaker who helped Sony create a digital campaign for Spider-man: Into the Spider-Verse.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

With content creation for SONY and MARVEL comes great responsibility. We were the lead UK creative digital agency tasked to develop a fully integrated digital campaign for Spider-Man: Into the Spider-Verse for Sony Pictures and Marvel.

We developed the UK strategy for the title and executed all social content and display advertising. Following on from our success with Sony's Venom, we developed a number of immersive and impactful Snapchat and Instagram stories which highlighted the plot, characters and music of the film.

The promoted Snapchat story also included a Snapchat portal lens into Miles Morales' bedroom where all the Spider-heroes were hanging around... quite literally.

In total the results were stunning with over 33 million impressions, 553k story opens, over 30k swipe ups and 69k users completed the story, comprising over 10 assets. The movie was an awards-favourite and box office success and is now the highest-grossing Sony Pictures Animation title globally.

This case study and other interesting content can be found on Spinnaker's profile on The Drum Recommends.

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