The Drum Recommends: Commended - Since 1990 we haven't stopped. Cogent For Network Q

Cogent helped Vauxhall raise further awareness of Network Q.

The Drum Recommends: Commended is highlighting Cogent who helped Vauxhall raise further awareness of Network Q.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Network Q, Vauxhall’s approved used car dealership brand, was the first of its kind in the UK. Vauxhall and Cogent created the brand in 1990, and in doing so, established a whole new category in automotive retail.

This year, Vauxhall briefed us to raise further awareness of Network Q amongst existing and prospective Vauxhall customers, in the February issue of their VMAG magazine.

This ad is based around Network Q’s values, which remain the same today as they did in 1990.

As well as all the brand benefits that were available back then, Network Q has maintained its innovative and progressive edge by adding an additional five benefits and extending their exchange plan by 16 days.

With this ad, Network Q have shown how proud they are of their heritage and longevity – just as proud as we are that we’ve been their creative agency for 29 years. Roll on the 30th-anniversary celebrations!

This case study and other interesting content can be found on Cogent's profile on The Drum Recommends.

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