Future Publishing acquires Mobile Nations to drive e-commerce
Future Publishing has added digital publisher Mobile Nations to its portfolio as it looks like drive US expansion and grow its e-commerce business.
The deal is worth an initial $60m, with Future agreeing to pay an up to $60m more "subject to certain financial targets based on the year ending 31 March 2020."
Future's media division sees e-commerce, events and digital advertising as its main revenue streams. According to Future's chief executive officer Zillah Byng-Thorne, this acquisition looks to leverage Mobile Nations' combination of content, community and commerce to "deliver shopping enablement solutions."
Future looks to diversify revenue stream with latest acquisition
“We have identified a number of areas where we can share best practice as we continue to leverage our specialist media platform and diversify our revenue streams, both geographically and across our product offering," said Byng-Thorne.
Mobile Nations had an existing commercial partnership with digital publisher Purch, which Future acquired in September 2018.
The US-based consumer electronics publication has a monthly audience of over 40m and its 2018 revenue totaled $16.4m. Mobile Nations' key brands include Android Central, Windows Central and Thrifter.
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Last November, ComScore rated Future first for technology news in the US and UK. Its media properties include TechRadar, PC Gamer and Tom's Guide.