Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign.
The campaign wills customers to look beyond generic apartments to unlock a wider world beyond.
To demonstrate the unique places the platform has to offer, Booking.com has launched an off the wall ad created by adam&eveDDB.
The ad opens with a montage of typical holiday scenes, including a barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.
Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."
The scene then shoots to a couple waking up under the stars, encased in accommodation that's shaped like a bubble.
The ad then unfolds into a series of bizarre scenes - from a tree laden in goats to a face licking Giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.