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Puma and Manchester City team up with £650m kit partnership

Puma & Manchester City team up with £650m partnership

Pumaand City Football Group have signed a long-term deal which will see the sportswear kit out Premier League champions Manchester City, as well as four sister clubs in Australia, Spain, Uruguay and China.

Reportedly worth as much as £650m, the agreement will kick-off in July and solidifies a number of existing individual player partnerships.

Bjørn Gulden, chief executive of Puma said: “Puma’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition.

“We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”

Ferran Soriano, chief executive of City Football Group, added: “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.”

Puma's previous sponsorship deals haven't always been a roaring success, with four of their shirts tearing during one Euro 2016 match.

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