KFC creates social media drive thru ad so feed-scrollers get fed


By Imogen Watson | Senior reporter

February 28, 2019 | 1 min read

KFC Middle East has offered its take on a 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a click of a button.

As users scroll through their social media threads, the drive-thru will appear in the place of an ad. After the window is pulled up, a KFC employee warmly greets the scroller before suggesting various meal's that might tickle their taste buds.

They can then swipe through the Scroll Thru menu that appears below the window, and select which meal they wish to order instantly.

It is available in social feeds and websites across the Middle East and is produced in both English and Arabic.

You can watch The KFC Drive Thru here.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

KFC: The KFC Scroll Thru by Ogilvy


Overall Rating 5/5

Vote now


Industry insights

View all
Add your own content +