The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative Creative Works Social Media

KFC creates social media drive thru ad so feed-scrollers get fed


By Imogen Watson, Senior reporter

February 28, 2019 | 1 min read

KFC Middle East has offered its take on a 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a click of a button.

As users scroll through their social media threads, the drive-thru will appear in the place of an ad. After the window is pulled up, a KFC employee warmly greets the scroller before suggesting various meal's that might tickle their taste buds.

They can then swipe through the Scroll Thru menu that appears below the window, and select which meal they wish to order instantly.

It is available in social feeds and websites across the Middle East and is produced in both English and Arabic.

You can watch The KFC Drive Thru here.

KFC: The KFC Scroll Thru by Ogilvy


Overall Rating 5/5

Vote now
Creative Creative Works Social Media

More from Creative

View all


Industry insights

View all
Add your own content +