KFC Middle East has offered its take on a 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a click of a button.
As users scroll through their social media threads, the drive-thru will appear in the place of an ad. After the window is pulled up, a KFC employee warmly greets the scroller before suggesting various meal's that might tickle their taste buds.
They can then swipe through the Scroll Thru menu that appears below the window, and select which meal they wish to order instantly.
It is available in social feeds and websites across the Middle East and is produced in both English and Arabic.