Modern Marketing

Business on the move including The Lego Group, PayPal, The FA, Facebook, and more

By Imogen Watson | Senior reporter



business on the move article

February 28, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Global wins

The Lego Group has partnered with Nickelodeon as it becomes the first-ever global sponsor of the Kids’ Choice Awards (KCA) due to take place next month in LA.

Avon has appointed MediaMonks to build and run its digital content creation hubs.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

EMEA wins

PayPal has been made the official payments partner of The Football Association (FA) in a four-year partnership that will see the two invest in grassroots football community football.

The tyre and autocare network, Point S, has appointed One Black Bear to help recruit more independent garages to sign up to membership.

Vauxhall Motors has appointed 33Seconds to become its fully-integrated consumer PR and social media marketing agency.

MullenLowe has been appointed the global creative and media account for World of Tanks.

Frank has been hired by Outernet Global to handle consumer PR around its global series of music and events venues.

Farfetch and Harrods have announced a strategic partnership which will see the two companies work together to provide Harrods global e-commerce platform.

This week's acquisitions

  • The Board of Gravity London has acquired Oxford-based JJ Marketing

  • iHeartMedia has acquireded Athens-based online audio technology company Radiojar

Apac wins

Meituan Dianping, the Tencent-backed Chinese food delivery giant, has announced a partnership with Singapore-based dining platform Chope to help Chinese tourists make reservations at restaurants around Asia Pacific.

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M&C Saatchi Spencer has won the Smartone account, covering branding, product launches and all integrated communications, activations and promotions.

FF Shanghai has been appointed by Turner as the promotional agency to introduce the cartoon comedy, Rick and Morty, to China.

Go-Jek has inked an exclusive strategic partnership with Gigacover to launch an insurance scheme that covers all its driver-partners.

Leo Burnett India has won the account.

Americas wins

Kodiak has tapped Mechanica, a strategic and creative agency to handle all its branding efforts.

Natural food agency SRW to partner with Calbee North America and Path of Life to drive national awareness and sales.

RV brand, Winnebago, has named Kansas City-based Barkley as its lead creative agency for its Motorhome business unit.

Young & Laramore has won three new clients across the fashion, spirits and sports categories. It has been named agency of record for The Danes NYC, Hotel Tango and Paddletek.

Atlanta-based non-profit Boys & Girls Clubs of America has just tapped Atlanta agency Dagger as its national agency of record.


TripAdvisor is reviewing its global media planning and buying business.

Save the Children is consolidating its media activity into one agency.


Sir Martin Sorrell's budding marketing business S4 Capital is to open offices in Mumbai and Bangalore. With the planned offices in the Indian market, MediaMonks and MightyHive expand their network to span 18 offices in 15 countries.

S4 Capital's MediaMonks has also opened a new London office opposite AKQA, the digital agency owned by WPP.

Facebook has launched a premium video ad platform in the US.

Ogury has launched Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud.

Phoenix Marketing International has opened two new US offices in New York and Oldsmar.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to

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