Thomas Cook has overhauled its marketing division amid the exit of group marketing director Jamie Queen.
The travel company confirmed that after five years Queen has decided to depart at the end of April “to pursue new challenges”. He had held a number of senior marketing and e-commerce roles at the business, both in the UK and at group level, most recently as group marketing director.
In the UK, sales and e-commerce director Phil Gardner will now assume responsibility for UK marketing in addition to his existing commercial remit.
Amid Queen’s exit, Thomas Cook has also restructured its marketing division “to increase the focus on its own-brand hotels and resorts business.”
It has seen a newly combined marketing and communications role created for its 'Hotels and Resorts' business, with current head of comms David Child stepping up to take on the additional responsibility.
“By creating a combined marketing and communications role within our Hotels and Resorts business, we aim to accelerate our ambition to make Thomas Cook famous for its own-brand hotels across all our markets,” explained Enric Noguer, chief of Hotels and Resorts.
“I am delighted that David is taking on this broader role and look forward to seeing him working with all our markets to bring our hotels to life for customers across all channels.”
Child will have a particular focus on the Casa Cook and Cook’s Club brands, along with the 20 new hotel openings scheduled for this summer.
Thomas Cook Airlines recently enlisted TV hypnotist Aaron Calvert for a new ad campaign.