The Drum Arms: Entering the age of AI-powered search

The current hype around AI, arguably one of the most important technological advances of the 21st Century, has reached fever pitch. It’s time to separate hype from reality.

The age of AI-powered search at The Drum Arms

On March 10th, at the legendary Drum Arms in Austin, Texas, experts from Microsoft, R/GA, Catalyst and more will discuss the risks and rewards when it comes to AI-powered technology.

On the panel, Geoff Colon, head of brand studio at Microsoft Advertising - whose book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” received critical acclaim when it was released in 2016 - joins Jim Kensicki, managing director of search & social media, Catalyst and Christine Song, senior connections planner at R/GA Los Angeles- alongside The Drum associate editor Sonoo Singh.

Topics on the (pub) table will include how to optimize AI-based buying through search and voice technology, how to use AI to target specific audiences in more impactful ways, and how to use AI to help consolidate data and increase advertising effectiveness

If that wasn't enough to wet your whistle, Bing will also be showcasing its AR/VR sculpture experience in The Drum Arms - with live demonstrations of how AI and technology is transforming brand experiences.

To register to attend, click here.

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