Gaming on the go: The untapped opportunity of mobile gaming

With a global user base of about 2.1bn and annual revenues of about $60bn, to say the mobile gaming industry is exploding is somewhat of an understatement.

Mobile games: The perfect platform for brands panel at The Drum Arms

This March, pioneering voices in the mobile gaming and technology space will be joining us in Austin, Texas as we analyze the do's and don'ts for advertisers in this space in our 'Gaming on the go' session at the iconic Drum Arms.

Panellists Valerie Vacante, founder, managing partner of Collabsco and Jude O'Connor, general manager (brand) North America at AdColony will reveal why mobile games are the best setting to create brand experiences, why it's the small screen and not the large screen that gives advertisers the best bang for their buck and how advertising within mobile games can actually increase receptiveness to the messages shown.

In a connected world of entertainment, play, living and learning, Valerie has pioneered digital products and experiences across IoT, AR, VR and beyond. In 2018, Valerie launched the first-ever connected play landscape, mapping 100+ connected play experiences, emerging technologies and business growth opportunities.

Valerie and Jude, who has scaled his division at AdColony from $0 to $40m revenue in under three years, will sit with associate editor Sonoo Singh to talk about fast growth, the pitfalls (and potentials) of advertising in mobile games - and what they predict we'll see from this industry in the future.

Put March 9th in your diary, from 3pm-4pm, followed by an hour and a half of happy hour drinks.

Let the games begin.

To register to attend, click here.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.