The new issue of The Drum's print magazine, which considers the role of marketers in the cyber wars of the future, is out now.
The issue sees The Drum briefly rebranded as 'The Drone' by agency Fearlessly Frank, in a bid to ask the question: "If a single drone can shut down major airpots, what could it do to your favourite marketing magazine?"
Gordon Young, editor-in-chief of The Drum, said: "As marketing spend becomes digital by default, marketers and creatives everywhere need to be aware of the risks, as well as the opportunities, that are out there. The new issue of The Drum explores these issues while explaining why, in an era of cyber warfare, it is marketers who are on the front line."
The issue includes features about how the the evolution of propaganda and efforts by the BBC to combat fake news; why intelligence agencies in the US and UK are concerned about the rise of smartphone manufacturer Huawei; and the existential threat to brands posed by rampant cyber crime and data breaches.
"The future marketer has to be a smart warrior, because it really is a war out there," said Nicole Yershon, former director of innovative solutions at Ogilvy and the founder of the Nicole Yershon Collective. Her comments on the intersection of conflict and marketing are included alongside exclusive comment and insight from some of the top voices in the industry, including marketers from Digitas, Havas and Wieden+Kenedy.
The magazine also takes a look at the use of 'deepfakes' in advertising creative, an innovative campaign by the Girl Scouts of the USA and a huge tech firm to increase the participation of young women in cybersecurity and what advertisers and social platforms are doing to curb the dangerous spike in misinformation traded on private messaging networks.
The Drum's new cyberwarfare issue is out now - buy your copy over at The Drum store.