STV enters pay TV market with ad-free subscription streaming service

STV enters pay TV market with ad-free subscription streaming service

STV viewers wishing to skip ad breaks can do so with the introduction of STV’s first pay-TV tier.

STV Player + iOS app operates on a subscription basis, charging viewers £3.99 per month in exchange for completely ad-free viewing in full HD. The monthly sum will also allow subscribers to watch live shows with no pre-roll advertising and download specific shows for offline viewing.

In another first the app will also allow subscribers to view content anywhere in Europe, ensuring holidaymakers needn’t miss out on the latest action from Coronation Street or Britain’s Got Talent.

Richard Williams, STV’s managing director of digital, commented: “We are delighted to be able to enhance our offering to STV viewers. Subscription viewing is growing, and the STV Player+ offers our viewers even greater choice and flexibility in how they watch STV, ensuring that they can access their favourite STV shows however and whenever they want, whether at home or abroad.”

STV is prioritising growth through at STV Player through creation of a dedicated digital division focused on delivering greater personalisation for viewers.

The standard STV Player app was first launched back in 2011.

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