Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Scroll and Mozilla partner to test ad-free consumer experience

Mozilla latest to join Scroll's platform

News subscription service Scroll is partnering with Mozilla to explore alternative funding models and ad-free, consumer-driven experiences.

Scroll and Mozilla began talks on a collaboration late last year, as the two were both "wrestling with the common problem of how to build a web that puts users first without compromising on funding the journalism essential to our democracy," according to a blog post from Scroll.

Scroll is looking to shake-up the publishing model by offering an ad-free news subscriptions service at $5 a month.

Earlier this month, Mozilla said that "publishers are getting a raw deal" in today's online advertising ecosystem.

"The technology they depend on to display advertisements also ensures they lose the ability to control who gets their users’ data and who gets to monetize that data. With third-party cookies, users can be tracked from high-value publishers to sites they have never chosen to trust, where they are targeted based on their behavior from those publisher sites. This strips value from publishers and fuels rampant ad fraud," said Mozilla chief operating officer Denelle Dixon.

Internally, Mozilla has deployed an anti-tracking strategy that puts restrictions on third-party cookies. Now, it joins other publishers like USA Today, Buzzfeed and Vox on Scroll's ad-free platform.

Scroll recently acquired news aggregator Nuzzel to help build out its service, which has yet to officially launch to consumers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.