Peugeot Australia launches first local campaign celebrating its unique drivers
Peugeot Australia has launched its first-ever brand campaign for the Australian market with a bright spot that reveals the personalities driving its vehicles.
Peugeot Australia releases first local campaign
The integrated campaign is the first to be produced for a local market outside of France and aims to showcase the self-confidence of Peugeot and its drivers. The spot features a selection of Peugeot drivers going about their daily life in their own way, with their own style and is accompanied by the Gloria Gaynor anthem ‘I am what I am’.
Amy Slade, general manager of marketing, Peugeot Australia, said, “The campaign is about celebrating the style and attitude of our vehicles and the people who drive them, but in a self-deprecating way. It’s the effortless style and attitude of the French that makes them unique, and we think this is our main point of difference.
“We are hoping to remind people to have the confidence to be themselves, to be bold and live life how they see fit rather than following the crowd."
The campaign, which was created by The Works, includes TV, out-of-home, digital media, cinema, social media and PR.
