takes a Bollywood spin to help customers select a new car

India's, India’s leading buying and selling automotive site, has launched a Bollywood-inspired campaign to help customers find the right car for them.

The campaign, created by Leo Burnett India, consists of five films, each of which focuses on a different life stage that leads to buying a car buying such as career success or marriage.

The films fit together like a Bollywood musical and we follow the protagonist as he receives car advice from family and friends, however, in the end, he follows his own needs to select his car with the help of

The campaign is the first by Leo Burnett since it was appointed to the account.


Dekho! Dekho! Dekho! CarDekho ji! Find your right car at! Suno sabki par #ChalaoApni -

Posted by CarDekho on Wednesday, 20 February 2019

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.