February 23 - MillerCoors pulls out of next month's 'beer alliance' meeting
February 24 - Bud Light runs 'Thespians performing beer ingredients' during Oscars ad break
The public spat began at last month’s Super Bowl when Bud Light ran three TV ads highlighting MillerCoors' use of corn syrup in its two of its beer brands, Coors Light and Miller Lite.
Created by Wieden + Kennedy, 'Thespians Performing Beer Ingredients’ is set within Bud Light’s medieval ‘Dilly Dilly’ universe; a land filled with mead, jousting and pits of misery.
The spot opens in a pastoral medieval theater where one can almost smell the stench of animals and medieval feet. On the stage, two ‘thespians’ act out the differing beer ingredients between MillerLite and Bud Light.
After the second thespian announces to the crown that Bud Light is made with “no corn syrup,” the audience erupt into applause, with one lady brimming with tears.
Claiming to be the first beer in the US to attach a clear, on-pack ingredient label, the #corntoversy saga is part of the beer brewers attempt to present a fresh USP in an ever-fragmenting and competitive alcohol sector.
Bud Light: Thespians Performing Beer Ingredients by Wieden+Kennedy