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Advertising Travel Marketing urges people to ‘be a booker’ and take control of travel plans


By Kyle O'Brien | Creative Works Editor

February 25, 2019 | 2 min read

Travel booking site, is amping up its marketing efforts and aims to empower consumers to get off social media and ‘be a booker’ by using its service.

Be A Booker's Be A Booker

Produced by creative shop Anomaly, the campaign celebrates bookers who turn their travel dreams into reality instead of just pinning, posting and swiping, encouraging travelers to use to find their next place to stay.

The ‘Be A Booker’ campaign highlights the site’s free cancellation, allowing consumers to “book now and ask their boss later.” Creating a community of ‘bookers’, aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes.

“The amount of travel content that is consumed by people dreaming of travel is higher than ever,” said Pepijn Rijvers, chief marketing officer at “By creating a community of ‘bookers,’ is aiming to celebrate the people who take action and empower others to experience the world, no matter where that is. wants to inspire ‘bookers’ and as a leading tech company, assure them that we’ll do all the work to take the friction out of the travel process to help them plan their trip in a seamless way.”

The integrated campaign will include primetime, and online channels, with a mix of 60- and 30-second spots as well as four separate 15-second spots dubbed ‘Ask Your Boss Later,’ ‘What You’re Looking For,’ ‘Big Plans,’ and ‘LA Baby’. Be a Booker by Anomaly


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