Travel booking site, Booking.com is amping up its marketing efforts and aims to empower consumers to get off social media and ‘be a booker’ by using its service.
Produced by creative shop Anomaly, the campaign celebrates bookers who turn their travel dreams into reality instead of just pinning, posting and swiping, encouraging travelers to use Booking.com to find their next place to stay.
The ‘Be A Booker’ campaign highlights the site’s free cancellation, allowing consumers to “book now and ask their boss later.” Creating a community of ‘bookers’, Booking.com aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes.
“The amount of travel content that is consumed by people dreaming of travel is higher than ever,” said Pepijn Rijvers, chief marketing officer at Booking.com. “By creating a community of ‘bookers,’ Booking.com is aiming to celebrate the people who take action and empower others to experience the world, no matter where that is. Booking.com wants to inspire ‘bookers’ and as a leading tech company, assure them that we’ll do all the work to take the friction out of the travel process to help them plan their trip in a seamless way.”
The integrated campaign will include primetime, and online channels, with a mix of 60- and 30-second spots as well as four separate 15-second spots dubbed ‘Ask Your Boss Later,’ ‘What You’re Looking For,’ ‘Big Plans,’ and ‘LA Baby’.