Creativity

Walkers unveils two 'trending tastes' crisps inspired by street food

Author

By Imogen Watson | Senior reporter

February 22, 2019 | 3 min read

Inspired by street food from across the world, Walkers has added two 'trending tastes' to its flavour range: BBQ Pulled Pork and Spicy Sriracha.

The days where street food was constrained to pallid, tasteless burgers and sloppy bacon butties are long past. Over the past 10 years, options from foreign lands have disrupted the mix, providing us with gourmet tastes of Korean kimchi, Pan-Asian bao buns and Middle Eastern shawarma wraps.

In light of the growth of food market stalls and trucks selling street food, Walkers' TV campaign brings the inspiration of the flavours to life by placing them within the setting from which they came.

Walkers trending tastes

Walkers trending tastes

Set amidst a busy marketplace, brand ambassador Gary Lineker and actress Emily Atack run a Walkers food truck selling BBQ Pulled Pork and Spicy Sriracha crisps. As the crowds surround the van, the pair battle it out to draw their attention to their chosen flavour of crisp.

Andy Hawkswell, marketing manager at Walkers comments: “Emily and Gary are the perfect pair to launch our two new flavours. When it comes to Walkers, nobody is more competitive than Gary, but fresh from being crowned queen of the jungle, Emily isn’t one to shy away from a challenge either. So we have had a bit of competitive Walkers fun to in our new advert.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Us Brits love experimenting with new flavours and our latest additions to our flavour range won’t disappoint. BBQ Pulled Pork and Spicy Sriracha are inspired by street food from across the world.”

Walkers: Trending Tastes

By Walkers

Overall Rating 3/5

Vote now
Creativity

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +