The landmark step means that the much-heralded transition is now underway with Pinterest likely to become the next big technology start-up list its shares later in the year, with an expectation that the moment of truth will come in late June.
Pinterest is aiming high, seeking a valuation of at least $12bn, joining a host of privately-owned tech companies in a race to go public to capitalise on insatiable investor demand. It is on a roll at present, surpassing 250m monthly active users, making it a prize catch for those seeking to invest.
Back in November it hired its first chief marketing officer, Andréa Mallard, the former marketing chief of Athleta.
Ride-sharing platform Lyft filed its own notice of intent last year and could formally announce its submission as early as next week for a late March listing, dovetailing with Uber’s own filing. Workplace communications provider Slack and Tencent are also gearing up for its own stock market debut.